Cookie Policy

This Cookie Policy explains what cookies are, which cookies Drop That Bag uses, and how you can control them. By continuing to use dropthatbag.com, you consent to our use of cookies as described below.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to remember your actions and preferences over time, and help us understand how visitors use our site.

2. Cookies We Use

We use the following categories of cookies:

Essential Cookies

These cookies are necessary for the website to function correctly and cannot be disabled. They do not collect personal data and are not used for marketing purposes.

Analytics Cookies

We use Google Analytics 4 (ID: G-1NH3L3E677) to collect anonymised data about how visitors interact with our website — pages visited, time spent, traffic sources. This helps us improve our content and service. Google Analytics uses cookies including _ga, _ga_*, and _gid.

Data collected by Google Analytics is processed in accordance with Google's privacy policy. You can opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.

Marketing Cookies

We use Klaviyo (ID: Y8Cdpu) for email marketing. Klaviyo may set cookies to track email engagement and website behaviour for users who have opted in to our marketing communications. These cookies are only active if you have provided consent.

3. Third-Party Cookies

Some cookies on our site are set by third-party services we use. These include:

• Google (Analytics, Tag Manager, Fonts)
• Klaviyo (Email marketing)

We do not control these third-party cookies. Please refer to the respective privacy policies of these providers for more information.

4. How to Control Cookies

You can control and manage cookies in several ways:

• Browser settings — Most browsers allow you to block or delete cookies. See your browser's help documentation for instructions
• Google Analytics opt-out — Use the Google Analytics browser add-on
• Klaviyo — Unsubscribe from our marketing emails at any time via the unsubscribe link in any email

Please note that disabling certain cookies may affect the functionality of the website.

5. Cookie Retention

Analytics cookies set by Google Analytics are retained for up to 2 years. Session cookies expire when you close your browser.

6. Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be published on this page with a revised "Last updated" date.